Press Release: Robert D. Wilcox, M.D. Completes Over 1000 Gynecomastia Surgeries



Top Dallas Plastic Surgeon, Dr. Robert Wilcox, completes 1,000th Gynecomastia Male Breast Reduction Surgery


DALLAS, TX June 17, 2019 /Press Release/ — Dr. Robert Wilcox (, a board-certified DFW plastic surgeon, has recently completed his 1000th Male Gynecomastia Breast Reduction surgery, making him one of the Top 3 Plastic Surgeons in the country to specialize in this life changing procedure for men.

Gynecomastia is a condition that develops in men that involves a buildup of fatty tissue and often painful glandular tissue in the chest. Some common causes of gynecomastia can be fluctuations in hormones and men who have had significant changes in their weight. It is not uncommon for this condition to develop between the ages of 11 and 15 years old. This is typically the stage of puberty that causes hormonal activity. Gynecomastia can be difficult to address even with diet and exercise. To eliminate excess breast tissue, patients often turn to male breast reduction also known as gynecomastia treatment. With gynecomastia treatment, patients can achieve a slimmer, more masculine appearance and begin to feel more confident.


Dr. Wilcox has pioneered a new technique for Gynecomastia surgery over 10 years ago which sets his Practice apart from other Plastic Surgeons in his field.  “I was trained like all other Surgeons in the standard Gynecomastia technique in which incisions are made on the front of the male patient’s chest around the areola, this can lead to complications and scarring.  I was sure there was a better way to perform this surgery” says Wilcox.  By making small incisions on the side of the Patient’s chest instead, also with this technique both the fatty tissue and the glandular tissue are addressed and can be removed. Dr. Wilcox can perform his Gynecomastia surgeries with far less complications and greater results than previously available outcomes. With patients visiting his Plastic Surgery practice from all over the World, Dr. Wilcox is highly sought after for Gynecomastia surgeries, as he performed 184 of these procedures last year where most surgeons perform between 4-8 of these procedures.


Dr. Robert Wilcox is a leading Plastic Surgeon in Texas. Dr. Wilcox entered private practice in Plano and North Dallas in 1992. In 1998, he made the decision to design and build a world-class surgical facility/clinic/skin care center to complement his increasingly global practice. He has patients from six continents and has published and presented numerous scientific articles in the United States and abroad. He is a respected member of the Plastic Surgery community and served as the past President of the Dallas Society of Plastic Surgeons.  At the Plastic & Cosmetic Surgery Center of Texas, we offer male plastic surgery procedures to help men achieve their cosmetic goals while preserving their natural masculine qualities. To learn more about our treatments or to schedule a consultation, visit our Practice online at or call 972-441-4440.

Tips To Prepare For Gynecomastia Surgery

Dr. Wilcox’s Tips to Prepare for Gynecomastia Surgery in Plano, TX


Gynecomastia surgery is one of the most common elective procedures for men. This is due in part because gynecomastia affects men of all ages. While excess fat and tissue in the breasts do not pose a health concern, it can take a toll on one’s confidence and lead to feelings of body shame. The good news is that gynecomastia surgery is a successful approach for many men dealing with this condition. If you are preparing for this procedure, here is what you need to know:


Choose a Trusted Surgeon

When opting to go under the knife, you want to make sure that your body is in good hands. The best hands for gynecomastia surgery tend to be those of a board-certified plastic surgeon. This level of training ensures that your doctor can not only address the current situation but understand the root cause–such as imbalanced hormones–so that the condition does not return. At the Plastic & Cosmetic Surgery Center of Texas, our board-certified plastic surgeons have the experience and training to ensure that you achieve the results you deserve.


Understand Your Budget

One of the most crucial steps to preparing for this procedure is to know what kind of financial commitment you are ready to make. Due to the fact that each gynecomastia procedure cost is calculated on an individual basis, you can expect your pricing to be discussed during your consultation. Our office gladly accepts a wide range of payment options, including convenient financing, so your procedure can be within financial reach.


Determine Your Condition

While some men will have excess breast tissue, others will have excess fat and others still will have both. Loose skin around the areola is another common concern. Determining your specific condition is important for understanding the best method of treatment. After all, gynecomastia surgery is not a one-size-fits-all approach. As a result, it’s important to speak with your doctor regarding the best plan for your needs.




Commit to a Healthy Lifestyle

For many men, gynecomastia is caused by too much fat. While it may be embarrassing to admit at first, the good news is that it’s fairly simple to change your lifestyle for the long-term. Healthy eating, regular exercise, and reduced alcohol consumption can all go a long way to improving your body’s shape. Additionally, healthy surgical candidates are likely to have faster healing and recovery after surgery than their unhealthy counterparts.


Preparing for gynecomastia surgery does not have to be complicated. In fact, it’s easier than ever to take proactive steps to ensure your procedure is a success. At the Plastic & Cosmetic Surgery Center of Texas, we understand how important it is to feel prepared for your surgery. We have already helped countless men in and around Plano with their gynecomastia procedure and now we are ready to do the same for you. If you have questions and are ready to learn more, do not hesitate to contact us at 972-441-4440.

Having Surgery Outside Of The USA

The Dangers of Having Plastic Surgery Outside the United States

Everybody likes a bargain. Whether its BOGO at the shoe store or the hot dog and a coke combination for a buck and a half at Costco, we all want to feel like we got a good deal.  This is great when it comes to clothes or shoes or lunch, but there is another saying that is equally true, “you get what you pay for”.

A number of stories have hit the national news recently about people who decided to have their plastic surgery procedures performed at a bargain basement rate outside of the US.  None of the stories ended well for the bargain hunters in these cases. And these are just the stories of people who have died as a result of surgery outside the country. A large number of other patients, mostly women, have been left scarred and disappointed after their surgeries outside the country went wrong.  Many of these patients have suffered at the hands of untrained or poorly trained “surgeons” who take advantage of unsuspecting people who want their cosmetic surgery at a discount.

So, what’s the difference between a plastic surgeon in the US and one in Mexico or the Dominican Republic?  In the US, in order to earn the moniker of Board-Certified Plastic Surgeon, you must:

  1. Excel in Medical school (top of your class) to earn a highly competitive position in a Plastic surgery residency training program that lasts 5-7 years (after medical school)
  2. Pass a rigorous comprehensive written examination and impress upon a panel of experienced, grey haired surgeons who are leaders in the field of plastic surgery in an oral examination that you are a safe, ethical plastic surgeon in order to obtain Board Certification by the American Board of Plastic Surgery.
  3. Obtain hospital privileges to practice your specialty and submit to peer review and continuing medical education in order to maintain your credentials.

Outside the US… who knows?  All you may need is a white coat, a slick website   and a sign out front of your building. The point is, you don’t know.  And that is what can be dangerous.  In the US, you can check with your local or state medical Board to check the qualifications of your surgeon. Not so elsewhere. The practitioners are banking on your desire for low ball price shopping, and you ASSUME, that they are a safe, experienced, surgeon.  It is this assumption that can prove disfiguring at best, deadly at worst.

So, what could possibly go wrong?  Everything. In a recently publicized case, a healthy woman suffered an anesthetic complication before the surgery even started. The details are sketchy as the details were not readily provided by the clinic in Mexico. And then, oops, the records are accidentally destroyed. The patient gets transferred to a local hospital and then is basically held hostage until the bill is paid in full before releasing them to be transported back to the US where she later died.  The clinic in Mexico, the doctor… ghosts. Good luck trying to track them down and leveling charges or filing suit.

That is the worst-case scenario. Say you make it back home in one piece. Can you be sure of what was injected or implanted in you. Tales of finding recycled implants or temporary sizers used as implants are what we plastic surgeons chat about when we get together at meetings. And what exactly was in that “filler” that was used?

What if you have issues after you get home? The incisions don’t look right. They are draining something awful and you can never seem to reach your surgeon in Mexico no matter when you call. You call your local plastic surgeon to get checked out, but they are not very enthusiastic about taking care of another surgeon’s complications and subjecting themselves to that liability and they politely decline.  So, you go to the ER, where you find that your insurance, if you have insurance, does not cover complications of cosmetic procedures. Get ready for a medical bill that will haunt you for the rest of your life.

The moral of the story is, you get what you pay for. The BOGO shoes at DSW and the day-old bread at the bakery may be a good short-term decision with little downside.  It is definitely worthwhile to save up to hire a surgeon who has the training, experience, judgement and the skills to perform the procedure that you are considering. And yes, that does come at a price. But it is well worth it.

You wouldn’t recommend a discount, cut rate plastic surgeon to operate on your best friend or family member, would you?

Meet Robert D. Wilcox, M.D.